Mobile Value Added Services (VAS) is a well established and rapidly growing set of mobile applications beyond basic voice and messaging services. Many of these applications are targeted toward consumers, and include entertainment, gaming, multimedia content delivery, location-based services, and enhanced messaging capabilities. Business-focused VAS can include advanced messaging, conferencing capabilities, and customers self-service applications. Mobile VAS applications have been a source of incremental revenue and customer satisfaction for Network operators and hosted service providers worldwide.
Mobile Value Added Services (VAS) is a well established and rapidly growing set of mobile applications beyond basic voice and messaging services. Many of these applications are targeted toward consumers, and include entertainment, gaming, multimedia content delivery, location-based services, and enhanced messaging capabilities. Business-focused VAS can include advanced messaging, conferencing capabilities, and customers self-service applications. Mobile VAS applications have been a source of incremental revenue and customer satisfaction for Network operators and hosted service providers worldwide.